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NUGENx Consulting is recognized as one of the best Real Estate Digital Marketing Agency in India, offering tailored solutions to enhance your online presence and drive business growth. We understand the Current Challenges and their Solution for Real estate businesses.
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What is Digital Marketing ?
Digital marketing is referred to as online marketing which includes the different platforms & channels to promote products and services using content. This content can be Creative, text, GIF, Videos etc. Utilizing the Internet & online platforms such as search engines, social media, email, websites, and mobile apps, to reach and engage with consumers is Digital marketing.
Currently Challenges of Real Estate Marketing
Shifting Consumer Behaviour
Consumers are changing their purchasing behavior very frequently as they see multiple options. Social media is Overloaded with real estate content & this is one of the most common reasons for Consumer Behavior. With easy access to online information, consumers are conducting research & connecting agents. During their discussion, there are more than multiple projects and completive pricing options.
Increased Competition
With the use of Online platforms such as 99acres.com, magicbricks.com etc. consumers can search, compare and perform the virtual tour of multiple real estate projects by sitting at home. Wide use of these platforms is making it challenging for individual agents or smaller firms to differentiate themselves. Here, margins are falling and competition is growing.
Lead Generation and Conversion
Generating high-quality leads and converting them into businesses is the biggest challenge in real estate. Agents & small organizations can’t rely on their networks and previous clients only. There must be a pipeline of new leads to make a network of good-quality investors which is missing generally in real estate businesses.
Social Proof and Online Reputation
Now every buyer is reading previous Clients' reviews and watching testimonials. Even buyers are researching a particular real estate project and about agents on the internet. Based on this feedback & available information only they are deciding on purchasing & connecting with an agent. But Agents and originations are ignoring their facts and losing their potential buyers every day.
Local vs. Global Marketing
Nowadays international buyers who are Indians but working or living in other countries are interested in Indian Real estate for better investment opportunities. Now showcasing the project to the person sitting far from your reach is very difficult for Indian agents & companies currently. The expectations of international buyers are at that level which they are watching and reading at their current locations. Now Agents and companies have to raise their level of system and process if they want to bring international buyers.
Compliance with Advertising Regulations
Real estate marketing restrictions can be difficult to follow on a local, state, and national level. Advertisers must make sure their content is clear, particularly when it comes to availability and cost.
Actual Marketing Requirement of Reals Estate
Strong Online Presence
Google is the Best Platform to Show your Presence online while your buyers are searching for anything related to your product and services on the internet. Real Estate Owners and Agents need to make sure that their business is listed on Google My Business or Google Maps. Second, their real estate Website with complete project information must be available where the buyer can visit & see all available options. Generally, businesses make websites but never update with recent projects and do not do SEO which is why their website is not coming on Google search while searching for any real estate project.SEO includes using relevant keywords, optimizing meta tags, and creating quality content.
High-Quality Visual Content
If you are proposing or trying to sell one luxury product or service then the presentation must be of high quality. The Visual Content for Real Estate helps in attracting & engaging new buyers. Through high visual content & 3D designs, real estate agents can show buildings, Floor Plans, designs, Facilities etc to their buyers and these visuals help buyers in making purchasing decisions.
Effective Social Media Marketing
Real Estate Businesses must use social media platforms such as Facebook, Instagram, YouTube etc to increase their reach and engage their audiences. This Social Media Marketing should be a continuous activity, it should not stop for any reason.
Lead Generation and Management
Generating Leads & managing those leads, are the two different tasks in the Real Estate Business. The use of Social media & other marketing activities can help you in generating new leads but you need to have strong CRM tools to manage & track those leads. If one buyer is not interested in one individual project but can be your potential buyer for another project, so keeping that buyer information secret is the role of CRM Tools.
Targeted Advertising & Community Engagement
How to reach a particular person having an interest in real estate is the biggest challenge, but with the help of social media marketing, you can target to audience on demographics, interests and behavioural parameters and retarget them using Metapixcels. You can further create your own Facebook Groups & WhatsApp Communities to engage clients on your new projects and services.
Why Digital Marketing for Real Estate ?
Local Expertise
Market Insight
Transparency
Customized Strategies
Proven Track Record
Innovative Approach
Comprehensive Services
Customer-Centric Focus
Our Digital Marketing Services for Real Estate
Branding & Designing
Content Creation
Social Media Marketing
Website Development
Influencer Marketing
Search Engine Optimization (SEO)
Mobile App Development
Google Ads & Social Media Ads
We Believe in Results and We Deliver Them
At NUGENx Consulting, our Real Estate Digital Marketing Agency for real estate businesses yield significant outcomes:
Top Ranking on Google
Optimizing your website and content to achieve high visibility on search engines, attracting organic traffic.
Social Media Engagement
Creating compelling social media strategies to enhance brand awareness, engage with your target audience, and foster community interaction.
Optimized GMB Profile
Creating compelling social media strategies to enhance brand awareness, engage with your target audience, and foster community interaction.
Real and Genuine Customer Reviews
Managing and promoting positive customer feedback to build trust and credibility among potential clients.
Lead Generation
Implementing lead generation campaigns that capture and nurture qualified leads, converting them into potential buyers or renters.
Maximum ROI
Maximizing return on investment through cost-effective digital marketing strategies that align with your business objectives.
Our High Profile Real Estate Clients
Top and high-profile real estate businesses rely on NUGENx Consulting for comprehensive digital marketing solutions that drive business growth.
Don’t Trust Blindly, Listen to Our Clients!
A Little About NUGENx Consulting
At NUGENx Consulting, we are a team of creative professionals dedicated to solving business challenges through innovative branding and marketing solutions. With extensive experience and a holistic approach, we offer integrated marketing strategies that drive growth and success for our clients.
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Discover how NUGENx Consulting can elevate your real estate business with our expert digital marketing solutions.
FAQs
NUGENx Consulting stands out for its local expertise, innovative strategies, and proven track record in delivering measurable results for real estate businesses.
Our services are competitively priced to provide maximum value and ROI for real estate businesses of all sizes.
We offer a wide range of services including SEO, social media marketing, website development, content creation, and more, tailored to meet your specific business objectives.
Yes, NUGENx Consulting has a portfolio of high-profile real estate clients who trust us for our expertise and customized digital marketing solutions.
NUGENx provide real estate services for all major cities including Chandigarh, Mohali, Panchkula, Gurgaon , Delhi etc. Our happy customer rewarded us with Best Digital marketing Agency in Chandigarh.